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Web Design ROI: How to Calculate and Track It

Published by leftlanemedia | Published on April 18, 2024

Website design ROI refers to the return on investment businesses can achieve from developing an effective, well-designed website. 

A strong website design can drive increased traffic, leads, sales, and overall metrics that boost a business or company’s overall success.

In this article, we’ll talk about the elements, KPIs, and considerations when it comes to web design ROI.

Understanding ROI: Calculation and Importance

Return on Investment (ROI) in web design quantifies the financial benefits derived from investments in a website’s design and functionality compared to the costs incurred to create and maintain it.

It helps businesses assess whether the enhancements made to a website are generating enough value, in terms of increased revenue or cost savings, to justify the investment.

To calculate web design ROI, you need to consider both direct and indirect financial gains from the website. The basic formula is:

  • ROI=((Gains from Investment – Cost of Investment) / Cost of Investment) ×100%

“Gains from Investment” could include increased sales, more generated leads, and savings from reduced customer service costs due to better user experience and automation.

“Cost of Investment” would cover all expenses related to the website’s design, development, and ongoing maintenance.

man creating a web design

8 Ways to Track Website ROI 

Here are eight key performance indicators that you can use to measure website design ROI:

1. Traffic

Monitoring your website’s traffic is important for understanding your brand’s visibility and identifying opportunities to attract more qualified site visitors.

Analyzing the sources of your website traffic can provide valuable insights that can inform your user acquisition strategies and improve customer satisfaction when they visit your website.


  • Examine the various channels and platforms driving traffic to your website
  • Track fluctuations in overall traffic volume to spot trends and patterns
  • Segment your website visitors by demographics, interests, or behaviors to gain deeper insights

2. Conversion Rates

Your website’s conversion rates are an important metric for assessing the effectiveness of your sales funnel and marketing efforts. 

If you closely monitor these rates, you can optimize the user experience and drive more valuable actions, such as leads or sales.


  • Find high-performing and underperforming conversion touchpoints across your website
  • Experiment with different calls-to-action, forms, and landing page designs to improve conversions
  • Refine the user journey to guide visitors more seamlessly through the conversion process

3. Bounce Rates

The bounce rate, which indicates how many users leave your website after viewing only one page, can reveal insights about the engagement and user-friendliness of your design.

Lower bounce rates suggest an experience that keeps visitors exploring your content and finding value in your offerings.


  • Analyze bounce rates across the different pages and sections of your website
  • Focus on pages with high bounce rates and optimize their content, layout, or design
  • Ensure a cohesive and intuitive user experience that encourages further exploration

4. Time on Site

The average time users spend on your website is a reflection of the value and relevance of your content. 

Longer visit durations often indicate that users find your website informative and compelling, signaling successful engagement.


  • Find the high-performing content and pages that keep users engaged for extended periods
  • Analyze time-on-site metrics across different traffic sources or user segments
  • Optimize page layouts, navigation, and content to facilitate effortless exploration

5. Page Views per Visit

This metric tracks the number of pages users view during a single session on your website. 

A higher number of pages viewed per visit suggests that users find your website useful and navigate it effectively, potentially leading to deeper engagement and increased conversion rates.


  • Analyze which pages on your website are most frequently viewed by users
  • Identify low-page view pages and optimize their content, design, or positioning
  • Ensure clear and intuitive website navigation, as well as strategic internal linking

6. Cost Per Lead

Cost Per Lead (CPL) is the expense of generating a potential customer’s interest in a product or service through marketing efforts. Tracking CPL helps businesses assess the efficiency of their marketing strategies and budget allocations.


  • Evaluate and refine your advertising strategies to reduce costs
  • Check if your marketing efforts target a specific audience segment
  • Optimize landing pages to convert more visitors into leads

7. Customer Acquisition Cost

Customer Acquisition Cost (CAC) calculates the total cost involved in acquiring a new customer. This metric is important for businesses to determine how much they are spending in relation to the value a customer brings.


  • Make sure that your marketing channels cut unnecessary expenses
  • Train your sales team and equip them with effective tools to boost performance
  • Leverage customer data for more precise targeting and reduced expenditure

8. Return on Ad Spend

Return on Ad Spend (ROAS) measures the revenue generated from each dollar spent on advertising. ROAS can help businesses evaluate the profitability of their ad expenditures.


  • Prioritize and invest more in your best-performing advertisements
  • Experiment with ad content and visuals to see what resonates best with your audience
  • Use detailed analytics to guide your advertising decisions and strategy adjustments

woman calculating web design roi

ROI Considerations for Different Types of Websites

  • E-commerce Websites: Key ROI considerations involve optimizing the user journey, from product discovery to checkout, to boost conversions and reduce cart abandonment rates.
  • Corporate Websites: ROI is measured by the website’s effectiveness in showcasing the company’s values, attracting potential customers, and generating leads or inquiries.
  • Blogs and Content-Focused Websites: ROI improvements come from increasing ad revenue, affiliate marketing earnings, and building a loyal audience that can be monetized.
  • Portfolios and Service-Based Websites: ROI considerations include the portfolio’s clarity and appeal, ease of contact, and conversion of visitors into inquiries or clients.
  • Entertainment Websites: ROI factors include maintaining high visitor engagement, maximizing ad revenue, and promoting related merchandise or events to generate income.

Drive ROI with Quality Web Design & Optimization Services

If you’re planning a website redesign project or just want to boost ROI, these are the services LeftLane Media can provide to drive web design ROI:

Design and Development Services

As a web design and development agency, we provide comprehensive services to help you create a visually appealing, user-friendly, and high-performing website.

Our team of experts can bring your brand to life through custom design solutions that captivate your target audience and showcase your unique offering.

UX/UI Optimization Services

Enhancing the user experience (UX) and user interface (UI) of your website is important for driving engagement and conversions.

We leverage the best practices to optimize the design, navigation, and interactive elements, ensuring your visitors find your site intuitive and enjoyable to use.

SEO Services for Website Design

Integrating search engine optimization (SEO) into the core of your website design is key for improving visibility and attracting more qualified web traffic.

Our SEO-focused design approach incorporates strategies like keyword optimization, content structuring, technical SEO, and overall website optimization that can boost your online discoverability on search engines.

Web Design With LeftLane Media

If you have a project and want to get started with LeftLane Media, fill out the quote form.

You can also contact us by dialing 714-676-9253 or visiting our office located at 3040 Saturn St #205, Brea, CA 92821.

FAQs About Web Design ROI

How can web development impact my website’s ROI?

Strategic web development enhances user experience, directly contributing to a higher conversion rate and improved customer lifetime value.

Why is Google Analytics essential for understanding website design ROI?

Google Analytics provides insights into user behavior and website performance, allowing for data-driven decisions to optimize design and boost ROI.

Does hiring a web designer improve my site’s ROI?

Yes, a skilled web designer can significantly improve site aesthetics and usability, leading to better engagement and higher conversion rates, boosting ROI. Working with a digital marketing agency with experienced web designers can help with your website ROI.