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7 Tips On How To Do A Simple Website Design

Published by leftlanemedia | Published on April 17, 2024

A well-designed website can have a great impact on the success of your online presence. Simple website design is becoming increasingly popular as more businesses and individuals recognize the importance of creating clean, user-friendly interfaces.

In this article, we’ll talk about how to plan your simple website, give tips on how to make it, and present the important components of a simple website design.

What Are the Benefits of a Simple Website Design?

Simplicity in website design has become a trend nowadays when trying to capture and retain user attention.

Simple website designs are more intuitive, easy to navigate, and visually appealing than complicated, cluttered ones. They can improve user engagement, conversion rates, and overall performance.

By focusing on simplicity, web designers can create simple websites that are aesthetically pleasing and highly functional so that users can quickly find the information or services they need.

woman pointing at a simple web design plan on paper

How to Plan a Simple Website?

If you’re planning to make a simple website, you can use this checklist:

Define Your Website’s Purpose

Clearly defining the purpose of your website is the first step in creating a simple and effective design. 

Ask yourself what your website aims to achieve, whether it’s to showcase your services, build an online store, provide information, or facilitate user interactions.

Find Your Target Audience

Knowing your target audience is essential in designing a simple website that caters to their needs and preferences. 

Consider factors such as age, location, interests, and pain points, and use this information to create a user-friendly experience that resonates with your visitors.

Create a Content Strategy

The website’s content strategy should be in line with its purpose and target audience.

Determine the types of content you will feature, such as text, images, videos, or interactive elements, and plan how they will be organized and presented in a simple and intuitive manner.

Sketch a Site Map

Creating a site map, or a visual representation of your website’s structure, can help you plan the hierarchy and navigation of your pages. 

This exercise will ensure that your website is easy to navigate, with clear pathways for users to access the information they need.

Simple Website Examples

Here are some examples of what a simple website should look like:

Use of White Space

Incorporating ample white space, or negative space, is one main factor when planning a simple website design. 

By strategically placing white space around key elements, you can create a sense of balance and focus. This makes a page (especially the home page) feel clean, uncluttered, and easy to digest.

  • Use white space to highlight the most important elements on the page, such as call-to-action buttons or key information.
  • Utilize white space to group related items together visually.
  • Ensure that the navigation menu and other interactive elements have sufficient white space around them.

Color Theory and Simple Color Schemes

Simplicity in web design often relies on the use of a limited color palette. 

If you choose a few complementary colors and use them consistently throughout the site, you can create a simple and visually appealing look that doesn’t overwhelm the user.

  • Select one primary color that reflects your brand or the mood you want to evoke.
  • Use colors that contrast well with your primary and background colors for calls-to-action. A white background is usually used for CTAs.
  • Consider the psychological effects of colors when designing your site.

Typography Basics for Clarity and Readability

Choosing the right typography is crucial for simple website design. 

Opt for clear, easy-to-read fonts that prioritize legibility and accessibility. Avoid using too many different font styles, and instead, focus on using a consistent typographic hierarchy to guide the user’s eye through the content.

  • Use a maximum of two to three fonts across your website.
  • Include different font sizes, weights, and styles to create a visual hierarchy.
  • Choose fonts that are optimized for web use.

The F-Layout: Guiding Eye Movement

The F-layout is a common website design pattern that takes advantage of the way users typically scan web pages. 

By organizing content and design elements in a way that aligns with this natural eye movement, you can create a simple and intuitive user experience.

  • Organize your most important content along the lines of the F-pattern.
  • Incorporate bold headings, images, or buttons along the F-pattern.
  • Ensure that text blocks and visual elements are well-distributed across the F-layout.

Optimized Imagery and Icons

In simple website design, imagery and icons should be used judiciously and with purpose. 

Choose high-quality, visually appealing images and icons that complement the overall minimalist design and enhance the user’s understanding of the content.

  • Select high-resolution images and sharp icons.
  • Ensure all imagery and icons follow a consistent style and color scheme.
  • Compress images and icons to reduce their file size without sacrificing quality.

Consistent Branding Elements

Maintaining a consistent brand identity throughout your website is crucial for creating a nice and simple user experience. 

Incorporate your brand’s color palette, typography, and visual elements in a way that reinforces your brand’s message and personality.

  • Create a document outlining your brand’s visual and verbal components.
  • Place your logo in a prominent but non-intrusive location on every page.
  • Choose elements that reflect your brand’s values and message.

Mobile-First Design

Your website should be designed with a mobile-first approach

This means prioritizing the user experience on smaller screens and ensuring that your website is responsive, intuitive, and easy to navigate on various devices.

This means prioritizing the user experience on smaller screens and ensuring that your website is responsive, intuitive, and easy to navigate on various devices.

  • Prioritize essential content and features for mobile users.
  • Use flexible grids and layouts that adapt to different screen sizes.
  • Design interactive elements to be easily tappable and ensure smooth navigation on touch screens.

man looking at web design plans on paper and screen

Components of a Simple Website Design

These are the essential elements of a simple website design:


Focusing on ease of use is one important factor when designing a simple website. Organize content logically, use clear labels, and minimize complexity. 

Ensure seamless mobile navigation with thumb-friendly menus and intuitive tap targets. Consistent, easy-to-use navigation empowers users to find what they need quickly.


In a simple design, less is more. Prioritize essential information using clear headings and concise paragraphs. 

Complement text with strategic visuals to break up content and reinforce your message. Evaluate relevance and remove any extraneous details that don’t support your website’s purpose.

Clear and Compelling CTA

Effective CTAs guide users toward your conversion goals. Use action-oriented language and position them prominently throughout your site. 

Make them visually striking with contrasting colors and eye-catching elements, but avoid clutter. Continuously test and refine your CTAs to maximize their impact.

Mobile Responsiveness

Optimizing for mobile is non-negotiable. Adopt a mobile-first approach, ensuring your layout, content, and functionality work seamlessly across devices. 

Minimize scrolling and zooming, optimize load times, and tailor the experience to mobile user behaviors and expectations.

User Feedback Mechanisms

Incorporate user feedback channels like contact forms and review systems. Analyze input to find areas for improvement and show customers you value their experience. 

Responding personally demonstrates your commitment to customer service and can strengthen relationships.

Security Features

Implement robust security measures, starting with HTTPS encryption. Use security seals and a transparent privacy policy to build trust. 

Stay vigilant with plugin updates and monitoring to protect user data and safeguard your website’s integrity.

Accessibility Compliance

Adhere to WCAG guidelines to create an inclusive experience. Use clear language, logical organization, and intuitive navigation. 

Incorporate accessibility features like skip links and optimize for assistive technologies. Regularly refine based on user feedback to empower all visitors.

Performance Optimization

Fast load time is also a priority. Optimize images, minimize code, and leverage caching. Consider a CDN to improve global performance. 

Limit resource-heavy elements and regularly test to identify and address bottlenecks. Technical and a little coding knowledge can help deliver a flawless user experience.

Web Design With LeftLane Media

If you have a project and want to get started with professionals at LeftLane Media, fill out their quote form.

You can also contact them by dialing 714-676-9253 or visiting their office located at 3040 Saturn St #205, Brea, CA 92821.

With their creative services for websites and the right marketing tools, they can help you create a high-performing online presence that improves your brand and drives measurable results.

FAQs About Simple Website Design

Can I use free templates for my simple website design?

Yes, free templates are a great starting point for creating simple, effective websites, especially for small businesses or personal projects. A brand’s story sometimes starts with free templates.

How does simple website design benefit business sites?

Simple website design improves user experience and will make it easier for visitors to navigate and interact with your business sites. This can help lead to higher engagement, conversion rates, and improved search engine results.

Is marketing automation compatible with simple website design?

Absolutely, incorporating marketing automation into your simple website design can simplify the promotion of your brand’s products and make your marketing efforts more efficient and targeted.