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How to Outsource Website Development: Business Owners’ Guide

Published by leftlanemedia | Published on May 22, 2024

Outsourcing website development services has become a popular choice for many business owners. By outsourcing, companies can take advantage of cost savings, a larger pool of talent, and faster project completion.

Web development outsourcing involves hiring external experts to handle the design, development, and maintenance of your website. It allows internal teams to focus on their core activities while still ensuring that the company site remains competitive.

In today’s guide, we’ll cover everything about web development outsourcing, including the step-by-step process of how to do it. 

We’ll also discuss the reasons and benefits of outsourcing web development, when to do it, services to outsource, and common challenges. 

Why Should You Outsource Web Development?

Outsourcing web development has become a strategic choice for many businesses aiming to build or enhance their online presence. Here are some compelling reasons why you should consider partnering with a web development outsourcing company:

1. Cost Efficiency and Increased Savings

One of the main reasons businesses choose to outsource web development is cost savings. In fact, a Deloitte survey says that 57% of companies outsource to reduce costs.

Hiring an in-house team involves significant expenses, including salaries, benefits, office space, and training. Outsourcing allows you to pay only for the specific services you need, often at a fraction of the cost.

Additionally, outsourcing web development services to countries with lower labor costs can lead to increased savings without sacrificing quality.

2. Focus on Core Business Activities

Outsourcing web development enables your in-house team to focus on what they do best—running the business. By delegating web development tasks to an outsourced team, your staff can concentrate on core business activities such as marketing, sales, and customer service.

This not only improves efficiency but also ensures that your primary business functions are not affected by the demands of web development projects.

3. Access to Global Talent and Expertise

When you outsource web development services, you gain access to a vast pool of global talent. This includes experts with specialized skills that may not be readily available locally. For instance, Eastern Europe and Asia are renowned for their skilled web developers who offer competitive rates.

Having a global talent pool allows you to maximize the best skills and knowledge. It ensures that your web development projects are handled by experienced professionals.

4. Faster Project Turnaround

Another reason why businesses outsource is to complete a web project faster.

An experienced and reliable outsourcing partner has an established web development process and a dedicated team that can work around the clock. 

This can significantly reduce the time it takes to develop and launch your website. Faster project turnaround means you can start benefiting from your new website sooner, whether it’s driving sales, generating leads, or engaging customers.

5. Scalability and Flexibility

Outsourcing also provides the flexibility to scale your web development project according to your needs. 

Whether you need to expand a project scope during peak times or scale down during slower periods, web development outsourcing companies can adjust their resources accordingly. 

This flexibility is especially valuable for businesses experiencing rapid growth or those with fluctuating project demands.

6. Risk Mitigation and Management

Outsourcing can help reduce the risks associated with web development.

Experienced web developers in outsourcing companies have solid processes in place to handle common issues. These include bugs, security vulnerabilities, and compliance with regulations.

Additionally, these professional web developers are highly knowledgeable in risk management practices. They can provide peace of mind and reduce potential headaches for your in-house team, including your own web development team.

7. Quality and Innovation

Outsourced web development companies often bring fresh perspectives and innovative solutions to the table. 

They stay updated with the latest website design trends and technologies, which can enhance the quality and functionality of your website. Their innovation is among the reasons why many businesses outsource.

8. Access to the Latest Technologies

The last reason why companies outsource web development is to benefit from the latest tools without significant investment.

A web development outsourcing company uses advanced solutions and technologies to improve your site. There’s no need for you to spend money on expensive web software or training.

two people shaking hands

What Are the Benefits of Outsourcing Web Development?

After learning the main reasons to outsource web development, let’s explore the specific benefits this strategy can bring to your business.

1. Cut Costs and Manage Budgets Effectively

One of the primary benefits of outsourcing web development is the potential for cost savings. A Forbes report says that businesses can save up to 70% of operational expenses when they outsource web development.

When you save more money, you can manage budgets more efficiently and allocate resources to other critical areas of your business.

2. Improve Productivity of In-House Team

Web development outsourcing frees up your staff to focus on their primary responsibilities, which increases their productivity. 

Your in-house team can focus on strategic initiatives, customer service, and other core business functions without dealing with the technical details of website development.

This improved focus can result in better efficiency and effectiveness within your organization.

3. Acquire A Larger Pool of Talents

Web development outsourcing also provides access to a global talent pool, which means you can hire the best professionals from around the world.

You don’t have to be limited to a specific region or country anymore. You can tap into the skills and expertise of web developers in different places, usually at a lower rate.

4. Scale Your Web Development Project

Another benefit of web development outsourcing is that it allows you to scale a web project’s progress faster.

An outsourcing web development company has extensive experience in scalability. They can add more specialists to the web developers’ team if needed. This allows you to complete projects and achieve your business goals in no time.

5. Reduce Risks

Working with outsourced web development companies can reduce risks related to managing websites. It allows for a development team of specialists to work under a project manager. This professional is responsible for all aspects of project management, including bug fixes, client communication, and custom software development when necessary.

Whatever happens, an outsourced web development company is required to follow the signed contract. This ensures that your web project will be finished within the agreed time limit and restrictions.

6. Accelerate Web Development Timelines

Outsourcing can significantly speed up the web development process. With a dedicated development team working on your project, you can achieve faster turnaround times and meet tight deadlines.

Accelerated professional web development services are possible because an outsourcing provider often has the necessary infrastructure, tools, and expertise to handle projects efficiently.

7. Receive Ongoing Support and Maintenance

Another key benefit when you outsource web development is the availability of ongoing support and website maintenance services.

An outsourced web development company can provide continuous monitoring, updates, and troubleshooting to ensure your website remains functional and relevant. Additionally, this ongoing support helps you maintain site performance and security over time.

8. Encourage Innovation and Creativity

Finally, outsourcing web development services leads to creative solutions and improvements for your site. An outsourcing vendor usually has innovative ideas that can enhance the user experience and keep your website competitive.

What Are Types of Web Development Services You Can Outsource?

Now that we’ve explored the benefits of outsourcing web development, it’s important to understand the types of web development services you can subcontract. 

Front-End Development

Front-end development focuses on the parts of the website that users interact with directly. This includes the web design, layout, and user interface elements. A web development agency uses technologies like HTML, CSS, and JavaScript to create visually appealing and responsive websites.

When you outsource this aspect of web development, you can create a user-friendly and modern website. This helps engage visitors and provide a seamless user experience.

Back-End Development

Back-end development involves the server-side logic, databases, and application integration that power your website. This includes everything that happens behind the scenes, such as server configuration, database management, and API integrations. 

Technologies commonly used in back-end development include Node.js, Python, Ruby, and PHP. Outsourcing the back-end development process ensures that your website is robust, scalable, and secure.

Full-Stack Development

Full-stack development covers both the front-end and back-end development process. These developers have the expertise to handle all aspects of web development, from designing user interfaces to managing databases and servers.

Outsourcing full-stack development can be particularly beneficial for projects that require comprehensive solutions. It is also ideal for businesses that need a seamless integration between the front-end and back-end components.

E-Commerce Website Development

E-commerce website development involves creating online stores that are secure, scalable, and user-friendly. This includes setting up product catalogs, payment gateways, shopping carts, and order management systems. Popular e-commerce platforms include Shopify, Magento, and WooCommerce.

If you want to build a professional online store, consider outsourcing this aspect to a reputable web development partner. They can enhance the shopping experience and help you drive sales without requiring a lot of effort and money on your side.

Mobile-Friendly Website Development

Statistics reveal that over 60% of website traffic comes from mobile devices. Having a mobile-friendly website is no longer nice to have; it’s essential for greater reach and success.

Mobile-friendly development ensures your website is responsive and functions well on various devices, including smartphones and tablets. Best practices for responsive design include media queries, flexible grids, and fluid images.

When you outsource this website development aspect, you can reach a wider audience and improve user experience for mobile visitors. This leads to increased satisfaction and conversion rates.

Web App Development

Web application development focuses on creating web-based applications that provide interactive and dynamic user experiences. These applications run in a web browser and can perform complex functions, such as data analysis, real-time collaboration, and online transactions. 

Common technologies used in web apps include JavaScript frameworks like React, Angular, and Vue.js. 

By outsourcing web app development, you can build powerful applications that improve user engagement and provide advanced functionalities for your business.

When To Outsource Web Development?

Deciding when to outsource web development helps you maximize its benefits and guarantee a project’s success. Below are some scenarios when outsourcing web development services might be the best choice:

  • Lack of in-house expertise: When you outsource web development, you can bridge the skills gap with external specialists in front-end, back-end, UX design, and more.
  • Limited project budget: If you’re working with a tight budget, you can rely on an outsourcing company to develop your website at a lower cost.
  • Tight deadlines: You can meet urgent project timelines with a dedicated external development team.
  • Need for specialized skills: Outsource web development if you need expertise in specific programming languages, e-commerce platforms, or web app frameworks.
  • Scaling your business: When you hire an outsourcing provider, you can freely adjust web development efforts up or down based on your business needs.

A Step-by-Step Guide on How to Outsource Website Development

Outsourcing web development can be a strategic move for your business, but it requires careful planning and execution. This step-by-step guide will help you navigate the process, so you can outsource web development successfully.

1. Establish Business Goals

Before you start looking for an outsourcing web development company, it’s important to establish your business goals.

Determine what you want to achieve with your website.

Are you looking to increase sales, improve user engagement, or provide better customer support?

Having clear goals will guide the entire project and help you communicate your vision to potential website and software development teams.

2. Define Your Web Project Requirements

Once you have set your goals, define the specific requirements for your web project. These may include features you want, content management systems you prefer, project management tools to use, and specific design elements.

Create a detailed project brief that outlines all these specifications. This document will serve as a reference for your outsourcing provider and help keep everyone on the same page.

3. Set a Budget and Timeline

Determine your budget and timeline for the project. Be realistic about what you can afford and the time frame in which you want the project completed.

Having a clear budget and timeline makes it easier to find an outsourcing provider who can meet your needs without compromising on quality.

4. Select Outsourcing Model

Now that you have a clear idea of your goals and preferences, you can choose the outsourcing model that best suits your web project. Common models include:

  • Fixed-price model: This outsourcing type is best for projects with well-defined requirements. You pay a set price for the entire project, regardless of the outsource web development services you use.
  • Hourly rate model: It is suitable for projects where requirements may change. You pay based on the hours worked by project managers and other external team members.
  • Dedicated team model: This is ideal for long-term projects. You hire a dedicated outsource website development team that works exclusively on your project.

5. Search for a Potential Outsourcing Vendor

After choosing a suitable outsourcing web development model, you can begin your search for a reliable vendor.

Look for companies with experience in your industry and a proven track record. You can use platforms like Clutch, GoodFirms, and LinkedIn. Or consider search engine results and business recommendations.

Remember to check their portfolios, talk to their previous clients, and read online reviews on different web portals.

Then, make a list of potential outsourcing website development companies you would like to work with. Take note of their areas of expertise and make sure it aligns with your business needs.

6. Interview Potential Outsourcing Companies

Now that you have selected vendors to outsource web app development to, you can conduct interviews with them.

Prepare a list of questions to assess their technical skills, experience, and cultural fit.

Find out if the company uses the web apps and software needed for your project by checking their technology stack.

An interview is also the perfect time to ask about a vendor’s development process, communication methods, and approaches to challenges.

All these steps are important to finding the right outsourcing company that understands your vision and can deliver high-quality results.

7. Request Proposals and Compare Offers

After the interview process, you probably already have shortlisted the companies that stood out to you.

The next thing to do is request detailed proposals from these top vendors. These bids should include project timelines, cost estimates, and a breakdown of outsource web development services.

Once you receive the offers, compare them based on quality, cost, and the vendor’s understanding of your requirements.

Choose the proposal that best aligns with your goals and budget.

8. Negotiate and Sign the Contract

Congrats! You now have selected the best outsourcing company for your web development needs.

However, your task doesn’t end there. You still have to negotiate and sign the contract.

Make sure this document includes all project details, timelines, payment terms, and confidentiality agreements.

Having a well-defined contract protects both parties and sets clear expectations for the web project.

9. Set Up Clear Communication Channels

With the outsourcing contract in place, you can begin working with the web development company.

Effective communication is key to a successful outsourcing project. Use tools like Slack, Trello, or Asana to keep track of progress and check in with key people. 

These communication tools ensure clear communication, prevent misunderstandings, and keep the strategy on track.

10. Implement Testing and Quality Assurance

Testing and quality assurance are crucial stages when outsourcing website development. These help you identify and fix issues before going live.

Make sure your outsourcing partner has a thorough testing process in place. It should include unit testing, integration testing, and user acceptance testing.

11. Launch the Website

After thorough testing and final approvals, it’s time to launch the website.

Coordinate with the outsourcing company to guarantee a smooth deployment. Once the site is live, monitor it closely for the first few weeks to address any post-launch issues quickly.

12. Provide Continuous Feedback

To successfully outsource web development, you must provide continuous feedback to your outsourcing vendor. This assessment makes it easier for external teams to make the necessary adjustments to your website. 

It also ensures that your site remains up-to-date and relevant to your target audience and current business goals.

Additionally, regular feedback helps build a strong working relationship that can lead to successful future collaborations.

What Are Important Considerations When Outsourcing Web Development Services?

When outsourcing web development, you must take several things into consideration.

First, define your budget and understand the pricing model used by the outsourcing company. Be aware of potential hidden costs and ensure the contract covers all services you may need. The last thing you want is to spend more money on outsourcing, when it should cut costs for your business.

You should also focus on legal and security considerations. Sign confidentiality agreements to protect your intellectual property and data. Then, find out if your outsourcing partner complies with data protection laws. Moreover, having solid security measures to safeguard sensitive information is a must.

Finally, consider the time zone of your outsourcing partner. Most companies are outside the United States, meaning their working hours might differ from yours. Consider using tools like Slack and Zoom to maintain effective communication across different time zones.

Top Countries for Outsourcing Web Development Services

As mentioned, most outsourcing companies are located outside the United States. Here are some top regions and respective countries known for their web development expertise.

Eastern Europe

Eastern Europe is a popular choice for outsourcing due to its high level of technical expertise and relatively low costs.

Countries like Ukraine, Poland, and Romania have a strong education system and a large pool of skilled developers. In fact, ASBL reports that Poland employs more than 400,000 individuals. And IT services account for 45.1 percent of labor provided in this Eastern European country. Stack Overflow estimates that 42% of these professionals are based in Poland and Ukraine. These developers are proficient in different computer languages like JavaScript, Python, and Java.

Additionally, the time zone overlap with the United States allows for easier communication and collaboration.


Asia, particularly India, China, and the Philippines, is a leading outsourcing hub for web development.

India is renowned for its large number of IT employees and competitive pricing. NASSCOM reported that this Asian country employs over 4.5 million IT professionals. This gives you one of the largest talent pools in the world. Whether you’re looking for a project manager or a web app developer, you’re likely to find qualified individuals in India.

The Philippines is also gaining popularity due to its strong English proficiency and cultural compatibility with Western countries.

Meanwhile, China offers a rapidly growing tech industry where you can find professionals with advanced technical skills.

However, these Asian countries have different time zones, so real-time communication may be challenging.

Latin America

Latin America, including countries like Brazil, Argentina, and Mexico, is an emerging destination for outsourcing web development. According to a N-iX report, the region has a tech talent pool of almost 2 million professionals.

One of the key advantages of working with Latin American developers is the time zone alignment with the United States. This promotes real-time communication and collaboration.

North America

Outsourcing within North America, particularly to Canada and a few U.S. states, offers several benefits.

First, both Canadian and American developers are known for their high-quality education, strong work ethics, and solid communication skills. They provide a high level of web development services.

Additionally, the cultural and time zone similarities make collaboration seamless.

It’s true that the cost of outsourcing to Canada and within the United States is significantly higher compared to other regions. However, the work quality and ease of communication may justify the investment.

person working on web development

What Are the Common Challenges in Outsourcing Web Development?

Outsourcing web development can bring many benefits, but it also comes with challenges. Here are five common difficulties you might face:

  • Time zone differences: Working with a team in a different time zone can delay communication and project updates. Finding overlapping work hours and using project management tools can help reduce these issues.
  • Communication barriers: Language differences and miscommunications can lead to misunderstandings and mistakes. It’s important to establish clear communication channels and use simple, direct language.
  • Quality assurance: Ensuring that the outsourced work meets your quality standards can be challenging. Set clear quality benchmarks and insist on regular testing throughout the development process.
  • Cultural differences: Different work cultures can affect how teams collaborate and solve problems. Understanding and respecting these cultural differences can improve teamwork.
  • Data security: Protecting sensitive data is a major concern when outsourcing. Ensure that your outsourcing partner has strong security measures in place.

How to Choose the Right Web Development Outsourcing Partner?

After understanding the common challenges of outsourcing web development, the next step is choosing the right partner to ensure a successful project. Here are some simple steps to guide you:

1. Evaluate Technical Expertise

Assess the technical skills of potential outsourcing partners. Review their portfolios and case studies to see their previous work. Look for expertise in the specific technologies and platforms you require, such as HTML, CSS, JavaScript, Python, or a specific CMS like WordPress.

Additionally, checking their GitHub profiles and open-source contributions provides insights into their technical capabilities.

2. Check Client Testimonials

Client testimonials and reviews can provide valuable insights into the reliability and performance of an outsourcing company.

You can look for feedback on their communication skills, work quality, and ability to meet deadlines. For example, websites like Clutch and Upwork offer detailed reviews and ratings for many outsourcing companies.

3. Assess Communication Skills

Effective communication is the key to a successful outsourcing partnership.

You can assess the communication skills of potential partners during initial meetings. Ensure they are responsive, clear, and proactive when communicating with your business. Regular updates and easy accessibility are important for smooth collaboration.

4. Conduct Technical Assessments

Conduct technical assessments or ask for code samples to evaluate their skills. This step helps ensure that the external team can meet your technical and operational expectations.

5. Review Contracts and Legal Aspects

Carefully review the contract terms before finalizing the partnership. You have to ensure it covers all project details, such as scope, timelines, deliverables, payment terms, and confidentiality agreements.

You should also look for legal protection, such as IP rights and data security clauses. These can safeguard company info and data.

6. Start With Trial Web Development Projects

If you still have doubts about your selected vendor, consider starting with a smaller, trial project. This allows you to test their technical skills, communication, and reliability without committing to a long-term contract. If the trial project is successful, you can proceed with larger projects with greater confidence.

Leftlane media website development

Web Development With LeftLane Media

If you have a project and want to get started with LeftLane Media, fill out their quote form.

You can also contact them by dialing 714-676-9253 or visiting their office located at 3040 Saturn St #205, Brea, CA 92821.

FAQs About Outsourcing Web Development

What Is the Purpose of Outsourcing Web Development?

Outsourcing web development allows businesses to reduce costs, access skilled talent, and focus on core activities. It ensures that your website is built by experts, ultimately providing high-quality results without the need to hire full-time staff.

How Much Does It Cost to Outsource Web Development?

The cost varies based on the project’s scope, complexity, and the country of the outsourcing partner. Typically, it ranges from $20 to $190 per hour.

How Do I Ensure the Quality of Outsourced Web Development?

To ensure high-quality outsourced web development, you must conduct regular reviews and thorough testing. Additionally, choose vendors with strong client reviews and a proven track record. Regular communication and detailed project documentation also help maintain high standards.