Running a business, selling products, planning a marketing campaign, and offering services is now becoming a trend online. Having a website means putting suitable designs, products, texts, and call-to-action phrases.
Call-to-action phrases are compelling texts that are important for a website visitor, the audience, or potential customers to read. It shows them what you want to do, like sell them a product, offer your services, become their partners, etc.
Understanding CTAs and their effectiveness is important to those who run their websites online, especially for digital marketers, content creators, and big and small business owners who want to optimize their online presence and boost their sales and conversions.
In this article, we’ll discuss different types of call-to-action phrases that you can use when creating CTAs depending on what type of website you are running.
What is a CTA Button or Phrase?
A Call To Action is a prompt that encourages visitors of a website to take a specific step. CTAs are not just phrases; they are the “go ahead” signal whenever you visit a website.
They are the virtual signposts that direct users on what to do next, whether that’s making a purchase, signing up for a newsletter, or simply reading more content.
Think of CTAs as the essential stepping stones that guide someone from just looking to doing, whether that’s buying, subscribing, or reading more.
Importance of using CTA Phrase on your Websites
Why place such emphasis on Call To Action Phrases? The answer lies in their ability to convert a passive audience into active participants. A well-crafted CTA can significantly enhance user engagement, increase conversions, and drive business objectives.
It’s not just about having a simple CTA; it’s about having a good CTA copy that resonates with your audience and aligns with your goals.
An effective CTA can be the difference between a user leaving your site and a user taking the desired action. It’s about creating a sense of urgency, sparking curiosity, and providing clear direction.
Types and Examples of Call to Action Phrases
Lead Nurturing
Here, the focus is on building relationships with potential customers. CTAs such as “Learn more about our process” or “Understand how we can help” are used in emails, newsletters, and landing pages to guide users through the sales funnel. Some phrases also include “Read More” when they want to explain their product or service in depth.
Here’s an example from LeftLane Media’s landing page. This is a great example of providing a Lead Nurturing call to action button.
Why This Section is a Good Example of a Lead Nurturing Call to Action:
- Personalized Approach: The text emphasizes a personalized, non-generic approach. By stating “We don’t believe in cookie-cutter solutions,” it resonates with readers seeking customized services, thereby establishing a connection.
- Building Relationships: The focus on building lasting relationships appeals to potential clients looking for a partnership rather than a one-off transaction. This approach nurtures trust and reliability.
- Understanding Needs: The promise to understand the client’s business “inside out” indicates a deep level of engagement and commitment. This is attractive to clients who want a service provider that invests time in comprehending their unique needs and goals.
- Customization and Uniqueness: Highlighting that the designers will create a “truly unique website” caters to the desire for differentiation in a competitive market. It assures potential clients that their website will stand out, which is a key concern for many businesses.
- Reflection of Brand Identity: By assuring that the website will be a “reflection of your brand, tailored exclusively for you,” it assures potential clients that their brand identity and values will be accurately and effectively represented.
- Encourages Further Engagement: The “Read More” CTA button at the end is strategically placed to encourage further engagement. It invites the reader to learn more about the process, which is essential in lead nurturing – providing more information at each step to facilitate decision-making.
- Clarity and Directness: The CTA is clear and direct, guiding the reader to the next step without being overly aggressive or salesy. This aligns well with the nurturing aspect, where the focus is on information and relationship-building rather than immediate action and sales.
CTA Examples of a Lead Nurturing Call to Action Phrase:
- “Learn more about our services”
- “Understand how we can help you succeed.”
- “Dive deeper into our world – discover our unique process.”
- “Find solutions with us – understand how we can assist.”
- “Elevate your experience – explore how our process benefits you.”
Lead Generation
This type of CTA is designed to capture user information, typically through a form. Phrases like “Sign up for exclusive updates!” or “Join our community” are common call-to-action examples. They are strategically placed to tempt users to exchange their contact details for something valuable, be it information, discounts, free insights, or membership perks.
Here’s an example of a lead generation CTA from Spotify. As you can see, they placed the CTA phrase “Get Premium Free for 1 Month”. Because of that phrase, people will be enticed because of the free demo they offer.
Source: Spotify.com
Some Examples of a Lead Generation Call to Action Phrase:
- “Join our family for exclusive deals and updates!”
- “Hey, why not sign up for our latest news?”
- “Subscribe to our newsletter.”
- “Unlock your potential – subscribe for early alerts”
- “Brighter days ahead – subscribe for an exclusive offer!”
Form Submission
Similar to lead generation, form submission CTAs are used to encourage users to complete and submit an online form. This can range from contact forms to survey participation. Phrases like “Submit your feedback” or “Contact us today” are typically used here. These are also typically seen on the contact page of a website.
Here’s an example of a form submission CTA from LeftLane Media. Why is this a great example? It may look simple, but as you notice, they placed the following important details they need:
- First Name
- Last Name
- Phone
- Message Box
If you’re a business owner, potential customer, or just a curious audience, you don’t have to worry about messaging them since they don’t ask for information like bank account details, full address, and other important information.
Example of a Form Submission Call to Action Phrase:
- “Let’s keep in touch – submit your info here!”
- “Drop your details, stay in the loop with us!”
- “Please proceed to submit your information for further correspondence.”
- “Take the first step to success – submit your form!”
- “Exciting opportunities await – submit your form to discover more!”
Closing the Sale
These CTAs are direct and to the point, intended to finalize a transaction. Examples include “Buy now” or “Complete your purchase”. They are often found on product pages and in shopping carts in an online store or an e-commerce store, pushing the user toward making a purchase.
Let’s take this image from Amazon as an example. Whenever you buy something online, there’s always a section called the Closing The Sale CTA button. In the picture, you can see “Buy Now” after selecting a product.
This is a straightforward type of CTA.
Event Promotion
Used primarily for webinars, workshops, and other events, these CTAs aim to increase attendance and participation. “Register for our” or “Join our event” are phrases designed to attract users to these special occasions.
Here’s an example of a classic CTA event promotion from Semrush. It’s not just a normal CTA; you can see that they placed it beside the webinar’s title, making it more attractive to the audience.
Source: Semrush.com
Call to Action Examples of an Event Promotion Call to Action Phrase:
- “Join our fun event – can’t wait to see you!”
- “Hey, you’re invited! Don’t miss our awesome event!”
- “We invite you to join our free webinar.”
- “Discover new horizons – be part of our exciting event!”
- “Experience the best moments – your adventure starts at our event!”
Related Content
To keep users engaged and on your site longer, these CTAs direct them to additional, relevant content. “Read similar stories” or “You might also like” are common phrases that encourage users to explore more.
Here’s an example of a Related Content Call to Action Button from Themeisle. Usually, you can find them at the bottom of a page or after a blog post. This call to action button will display other content that will make you click more on their website or spend your time on their website longer.
Source: Themeisle
Some Examples of Related Content Call to Action Phrase:
- “Check out more related stories just for you!”
- “Here’s more cool stuff you’ll like!”
- “Explore additional related articles.”
- “Discover more related content here!”
- “Expand your horizons with more inspiring content like this!”
Quiz CTA
Quiz CTAs are usually fun and interactive. Some CTAs like “Take our quiz to find out” or “take the test” are often examples of a quiz CTA. They uniquely engage users, often leading to increased engagement and data collection.
The best example for a Quiz CTA is from 16personalities. It’s a website where you’ll learn about your personality. But instead of them asking you for an interview, they’ll give you a test where you answer a few questions about your personality and send you a free copy afterward.
Source: 16personalities
Some Examples of a Quiz Call to Action Phrase:
- “Got a minute? Answer our quiz today.”
- “Hey, think you know it all? Prove it here!”
- “Answer our assessment now!”
- “Challenge yourself – test your skills with our quiz!”
- “Discover your potential – take our assessment today!”
Determine What Works For You
CTA phrases are like secret weapons for websites, grabbing attention and steering folks exactly where they want them to go—be it signing up, buying something, or just learning more. Whether it’s for lead generation, form submission, event promotion, closing a sale, or marketing campaigns, each CTA phrase must be crafted to resonate with the target audience and align with the website’s goals.
CTA phrases are power players in the digital game, grabbing user info, boosting form fills, getting more customers, and shouting out events—all to hit those business targets. A CTA button doesn’t just guide the audience to take action; it also ramps up the involvement on your site and plays a big part in turning visitors into paying customers.
Mixing up your CTA phrase with different vibes and the right choice of words is crucial. It speaks to what different folks want, setting the stage for real results. Learning how to play with call-to-action phrases smartly can turn casual browsers into engaged customers, giving a real boost to a site’s performance.
Let LeftLane Media Handle Your CTAs
When designing or improving your website, you’ll come across implementing CTAs. LeftLane Media handles creating CTAs that’ll convert your site visitors. They also handle everything from strategy to web development, and web design.
If you have a project and want to get started with LeftLane Media, fill out their quote form.
You can also contact them by dialing 714-676-9253 or visiting their office located at 3040 Saturn St #205, Brea, CA 92821.
FAQs About Call to Action Phrases
What are some powerful words for a call-to-action phrase?
Power words like “free,” “now,” “instant,” “new,” and “proven” can draw attention and drive sales. Action words like “get,” “try,” “download,” and “join” also work well to motivate clicks. Think about tapping into a pain point or desire your audience feels.
How long should a call to action phrase be?
Keep it short and sweet – around 2-5 words is ideal. You want something punchy that fits nicely in a button or pop-up. “Join Free Today” or “Get Instant Access” are good examples.
Are call to actions necessary for every page on a website?
It should not necessarily be every single page, but most should have a clear next step or secondary CTA. Your homepage and key product/service pages need strong primary CTAs. Even blog posts can benefit from an invite link or free account offer as that final step to convert readers.